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Marketing Agency

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BRAND

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MANAGEMENT

STRATEGY & DEVELOPMENT

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More Than Just A Logo

Your brand is more than just a logo—it’s the foundation of your business identity. At Popular Design Studios, we provide full-service brand management that ensures your message stays consistent, powerful, and engaging across every platform. From refining your visual identity to overseeing digital campaigns and customer interactions, we make sure your brand not only stands out but also drives results. With our tailored strategies, you’ll build trust, increase recognition, and create lasting connections with your audience.

All About Our Strategy

A branding map is a strategic framework that outlines the core elements of a brand, helping businesses clearly define who they are, what they stand for, and how they connect with their audience. It typically includes the brand’s essence (mission, tagline, and values), visual identity (logo, colors, typography), target audience, voice and tone, key pillars of service or product delivery, customer journey touchpoints, and competitive advantages. By mapping these components, businesses create a clear, cohesive guide that ensures consistency across all marketing efforts and strengthens brand recognition.

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WHAT YOU WILL RECEIVE

  • Office Scene

    BRAND OVERVIEW

    • Brand Story – Why the brand exists, its mission, vision, and purpose.

    • Core Values – The principles guiding all brand activities.

    • Brand Essence / Promise – The one thing the brand delivers every time.

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    LOGO USAGE

    • Primary Logo – Main version used most often.

    • Logo Variations – Horizontal, vertical, monochrome, icon-only.

    • Clear Space & Sizing – Minimum size and spacing rules.

    • Incorrect Usage – Examples of what not to do with the logo.

  • Color Paint Palette

    COLOR PALLETTE

    • Primary Colors – The brand’s main colors (with CMYK, RGB, HEX codes).

    • Secondary Colors – Support colors for flexibility.

    • Usage Ratios – Guidelines for balancing colors.

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    IMAGERY & PHOTOGRAPHY STYLE

    • Photography Guidelines – Mood, lighting, subject focus.

    • Illustration/Icons – Custom style rules for graphics.

    • Do’s & Don’ts – Example imagery to keep consistent look.

  • Record

    BRAND VOICE & MESSAGING

    • Tone of Voice – Formal, friendly, bold, approachable, etc.

    • Key Phrases / Taglines – Core statements to reinforce the brand.

    • Copywriting Examples – Correct style for ads, emails, captions.

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    APPLICATIONS & COLLATERAL

    • Business Cards, Letterheads, Email Signatures

    • Website & Digital Assets (social media templates, ads, banners)

    • Print Materials (brochures, posters, merchandise)

    • Signage / Environmental Branding

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    BRAND ARCHITECTURE

    • Sub-Brands & Extensions (if applicable)

    • Co-Branding Rules

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    APPLICATIONS & COLLATERAL

    • Digital Mockups (Website, Ads, Social Posts)

    • Print Mockups (Brochures, Posters, Flyers)

    • Environmental Branding (Office, Event Signage)

  • Image by Walls.io

    FINAL NOTES

    • Brand Governance & Approval Process

    • Contact Information for Brand Support

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